WHY WE DO IT
We are happiest spending our time in the ocean, on the beach or in the mountains. Nature gives us life and joy. We want to give back and protect it.
We are aware that in order to reduce our negative impact on the environment, we have to make decisions, act, produce and consume in a way that supports that ideal. We believe in a strong future of circular economy.
Our passion for ethical fashion makes us enjoy the challenge of creating something new out of what is considered as waste by others.
LOVED & UPCYCLED started as a research project called Project LX (Love eXtreme) to prevent extreme sports kit that has once brought up so much joy to its owners from ending up in the landfill by giving it a new value in a fun and creative way.
MEET THE MAKER
I'm a passionate surfer, environmentalist and currently aslo a fashion design student.
I've swapped a city life and a job in Google for a quieter life in the Westcoast of Ireland.
My motto is: "Good life does not have to cost the Earth" and I'm trying to live by it as much as possible.
I believe that whatever we make, should be made considering people and planet before profit.